What is Fear-Free?
At Frey Pet Hospital, your pet’s emotional well-being is just as important as their physical health. That’s why we’re proud to follow Fear Free principles — an approach designed to reduce fear, anxiety, and stress during veterinary visits.
The Fear Free Philosophy
The Fear Free initiative was founded by Dr. Marty Becker in 2016 to transform the veterinary experience by addressing one of the most common issues in pet care: stress. Fear Free certified professionals are trained to recognize the signs of fear, anxiety, and stress (FAS) and to respond with techniques that reduce or eliminate them.
Core elements of the Fear Free approach include:
- Creating a calming environment with soothing sounds and scents
- Using gentle handling techniques tailored to each pet’s comfort
- Offering treats, toys, or familiar items from home as distractions
- Prioritizing low-stress interactions during exams and treatments

Why Fear Free Matters
Veterinary visits shouldn’t be traumatic for you or your pet. When pets experience fear or anxiety, it can lead to:
- Missed or delayed care
- Increased stress at home
- Behavioral challenges
- Health issues go undetected
By minimizing fear and stress, we improve not only the veterinary experience but also long-term health outcomes for your pet.
What to Expect at a Fear Free Visit
From the moment you walk in, you’ll notice the difference. Our team is trained in Fear Free methods and will work with you to understand your pet’s preferences, triggers, and previous experiences. Every effort is made to provide:
- A quiet, welcoming waiting area (or car check-ins upon request)
- Pheromone diffusers and soft music in exam rooms
- Pet-friendly exam tables and calming wraps
- Treats, praise, and gentle touch throughout the appointment
- Transparent communication and pacing to match your pet’s comfort level
We may even recommend pre-visit medications or home prep strategies if your pet experiences severe stress.
Your Role in a Fear Free Experience
As your pet’s advocate, you play a crucial role. Let us know if:
- Your pet has had a negative experience at the vet
- They are sensitive to sounds, smells, or certain handling
- You’d prefer to wait in your car or use a side entrance
Together, we’ll create a personalized plan that helps your pet feel safe and secure.
Fear Free Care at Frey Pet Hospital
Frey Pet Hospital is proud to implement Fear Free strategies because we believe that how we care is just as important as what we do. Your pet deserves compassionate, modern care, and you deserve peace of mind knowing they’re in loving hands.
If you have questions about Fear Free practices or would like tips for your next visit, don’t hesitate to reach out. Let’s make vet visits a better experience — one calm paw at a time.